One Life
The Critic
Silo
Fuze
Liaison
Invasion
A Rabbit’s Foot
Silver Spoon
Commercial
The campaign centres on a Victoria sponge recipe passed down through generations, with the hero film following a girl named Victoria and her lifelong love of baking.
It spans 50 years, highlighting how baking remains a cherished family tradition across changing times.
I was asked to design the hero recipe, which had to be handwritten (Victoria’s mum in the 1970s) and needed to have more signs of ageing and grease stains as the years progressed.
Ad Agency: Ourselves
Production Company: Buillon
Director: Abel Ruinstein