One Life
The Critic
Silo
Swtizerland
Fuze
Liaison
Invasion
The Actors’ Gang
Mango x Alexa Chung
Silver Spoon
Criterion Collection
The Phoenician SchemeHeineken x UEFA
Commercial
Half of football fans have matchday rituals – and nearly as many (46%) believe their superstitions can influence the score. For two Arsenal fans, that ritual meant watching every game from the same corner of The Twelve Pins bar in North London - same seats, same beers, same pre-match routine.
When their team reached the UEFA Women’s Champions League final, Heineken did what needed to be done: packed up their lucky pub setup and shipped it to Lisbon.
Rebuilt inside a truck, it gave the two women the ultimate matchday experience - ready for the game at the Estádio José Alvalade, ritual and all.
I was in charge of all the pub graphics, as well as designing stained class windows for the truck.
Ad Agency: LePub
Production Company: Ginger Whippet Films
Director: Tommaso Bianchi